![]() ![]() However, what is a cool brand for one generation, may not be so for the next one - Rasna vs Tang if you've been around in India for over 30 years. Such moats are thought to be everlasting. Traditionally, well known consumer brands are considered to be a moat. Either ways, a good resource to have in your library. ![]() For others, the first 5 pages will serve as a good reminder. If you haven't read his 'Little Book of Behavioural Biases' then this paper (100 pages - a mini book in itself) is definitely a must read. James Montier provides research backed as well as anecdotal data to help us avoid making these mistakes. Seven Sins of Fund Management: This paper discusses seven commonly observed behavioural biases amongst investors.
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